Personal Performance Coaching and Training Plans

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Performance Coaching Plans

Bentley Coaching Plan Summary

  • I love to help people get results and understand the process for how they achieved that success.  Since 1990 I’ve coached people to over 1400 Ironman?Iron Man triathlon events and helped people reach their endurance sports goals.  I have a number of training plan options for people depending on the level of coaching they are looking for.  Over the years I’ve found the training is one component of the equation, the coaching and mindset work though is where a lot of the success lies.   It’s training that ‘Inner Game’ that is a big part of the success equation.  This also covers what people eat/fuel and why.   So as much as the lower-communication plans work, the higher communication plans are really where the magic and success lies.


  • All the programs below are all developed to be specific to your schedule, ability, and goals.  The amount and frequency of personalized coaching communication and feedback provided progressively increases with each level of training program.  Increased communication allows me to monitor your progression and provide a more individualized and detailed plan.  The higher communication levels also allow me to do more mindset coaching and encouragement. 


  • All packages include membership to our private Facebook community, Bentley Coaching Performance,  where you’ll have access to tons of info on technique, meal and macro ideas and other related information to help you become your healthiest, fittest self!


  • For the Silver, Gold and Platinum packages I also make suggestions for macronutrients (protein, fats and carbohydrate) to properly guide you on how to incorporate best fuelling (in workout) and nutrition (out of workout) practices to help you achieve your goals.  These are not specific meal plans, as I find those way too restrictive.  Rather, this is information (through files and during the specific plans discussion times) to help you ‘understand’ macro requirements so you can create any meal so that it meets your specific goals.


  • Bronze Package - $125/month  (prepayment options below)
  • Includes All the workouts you need to develop good fitness and speed for your particular abilities and goal race(s) and are specific to your schedule.  INCLUDES weekly communication via e-mail/messenger/text AND a monthly 15-20 minute “check-in” phone call to make sure you are on track; however, mid month training plan revisions are not generally included with this package.  More in depth/detailed conversations and discussions on relevant topics can be arranged for additional fees.   I encourage Bronze Plan athletes to let me know if their training is going according to plan or not so I can use that to develop their future programs.
  • The Bronze Package is ideal for people wanting a specific and detailed training plan but not requiring a lot of personal coaching communication and feedback.  


  • Silver Package - $200/month  (prepayment options below)
  • Includes ALL features of the Bronze Package PLUS….
  • Training plan revisions (up to twice a month) based on athlete feedback provided during phone/e-mail/messenger/text communications. I encourage athletes on the Silver Plan to schedule a call with me every other week to discuss their training and ask any specific training or race related questions.  
  • Twice weekly e-mail/messenger/text communication on training and race related topics is provided.  With this package, I'll typically wait to hear from you regarding your training progression and results.  I will incorporate information I gain from your feedback into the development of your future training plans.
  • The Silver Package is ideal for people wanting a specific and detailed training plan, along with regular coaching communication to help keep them on track and better understand and dial in their training plan.  


  • Gold Package - $300/month   (prepayment options below)
  • Includes ALL features of the Silver Package PLUS…
  • The Gold Package ensures an even more detailed and customized training plan due to increased coaching communication.  I encourage athletes on the Gold Plan to contact me weekly to discuss their training in detail.  E-mail/messenger/text communication on training, racing, and nutrition related topics is unlimited.
  • Monthly training plan revisions are unlimited.  I encourage Gold Plan athletes to provide me with detailed notes on their workouts so I can incorporate this information into the development of their future training plans. 
  • Also included in the Platinum training program is one 45 minute Success Coaching session each month.  We discuss your workouts, and issues such as nutrition, technique, and other training issues/opportunities.  However, the real benefit of these calls comes in the opportunity to deep dive into your biggest opportunity areas for success.  The decades of mindset and success coaching experience I have helps people maximize their opportunities, both in the training and in other areas of their life that will support their goals.
  • The Gold Package is great for people who want a detailed, specific, customized schedule of workouts and desire “a little extra” in terms of communication and individual coaching feedback and motivation.


  • Platinum Package - $400/month  (prepayment options below)
  • Includes ALL features of the Gold Package PLUS…
  • Also included in the Platinum training program is two 45 minute Success Coaching sessions each month.  We discuss your workouts, and issues such as nutrition, technique, and other training issues/opportunities.  However, the real benefit of these calls comes in the opportunity to deep dive into your biggest opportunity areas for success.  The decades of mindset and success coaching experience I have helps people maximize their opportunities, both in the training and in other areas of their life that will support their goals. 
  • E-mail/messenger/text communication on training and health related topics is unlimited.  The more frequent coaching communication/support provided with this package ensures you will receive an ultimately personalized and detailed training plan designed to help you get the most out of your training!  I encourage Platinum Plan athletes to provide me with detailed notes on their workouts/races/events which I will closely review and incorporate into the development of their future training plans.  People on the Platinum Plan often forward downloaded training data (or provide me access to their training log sites (Training Peaks for example) for me to review and include into the development of their future training plans.   The more detailed review of this information allows me to develop a more detailed and specific training plan.
  • The Platinum Package is perfect for people with serious training goals who desire the ultimate coaching experience.  Platinum Plan clients can expect that I will contact them regularly to ensure that their training is progressing as planned and that they are dialled in to achieve their goals!


  • Coaching Consultation Calls
  • If/when you don’t need a training plan but want (to continue) the value of the coaching consultation calls, or if you want extra coaching over and above what your plan contains, then we can do regular hour long calls to keep you on track and reaching towards your goals.
  • Coaching Phone Consultation outside of getting a training plan is $100 for an hour ($50 for half an hour).


Prepayment option of 12 sessions (typically 3 to 4 months of Coaching) for $1000 (save $200).

Payment Options, prices in us dollars


  • Bronze
  • $125/month payable as
  • 3 months for $375 
  • 6 months for $700 (save $50)
  • 12 months for $1375 (save $125)


  • Silver
  • $200/month payable as 
  • 3 months for $600 
  • 6 months for $1150 (save $50)
  • 12 months for $2200 (save $200)


  • Gold
  • $300/month payable as 
  • 3 months for $900 
  • 6 months for $1700 (save $100)
  • 12 months for $3300 (save $300)


  • Platinum
  • $400/month payable as
  • 3 months for $1200
  • 6 months for $2300 (save $100)
  • 12 months for $4400 (save $400)


  • If you are interested in Fitness Plans or Single Sport training plans (running only for example) contact us for different prices that are less expensive than the triathlon training plans.

Bronze/Silver Programs https://bentleycoaching.thrivecart.com/endurance-coaching-programs/

Gold/Silver Programs  https://bentleycoaching.thrivecart.com/gold-and-platinum-coaching-programs/

Coaching Consultations  https://bentleycoaching.thrivecart.com/coaching-consultation/


Email us at steve@bentleycoaching.com or  bentleycoaching@mac.com for more information.

Coaching and Consultation Fees (payment links)